Instapage vs Leadpages – Which Is Better?

Being able to build high-quality landing pages on demand is essential for any business that has a digital presence.

You can use landing pages to build an email list, get people to sign up for a webinar, provide access to a digital download, offer promotions, and sell digital products and courses.

Building a landing page no longer requires knowing HTML and being able to code; there are many applications that enable you to quickly and easily build landing pages with a drag-and-drop editor.

Two such best landing page software builder platforms are Leadpages and Instapage.

Today, we’ll do Leadpages vs Instapage comparison so that you can decide which one is better suited for your needs.

What Is Leadpages?

Leadpages is an easy-to-use landing page software that was launched in 2012. It allows you to build high converting squeeze pages or landing pages and collect email leads in minutes..

As a marketing automation platform, Leadpages helps business owners to collect new leads and customers through landing pages, alert bars, pop-ups, SMS campaigns, etc.

With Leadpages, you can quickly create a squeeze page or landing page by using any of its prebuilt templates. Also, you can sell products and services by using its eCommerce functionality.

What Is Instapage?

Instapage is a landing page software that makes it easy to create and publish beautiful marketing pages without writing code or hiring designers.

It was launched in 2012 and has evolved to be among the top landing page builders in the industry. It corporates varieties of tools for creating conversion-optimized landing pages.

Some of its features include A/B split testing, multi-step forms, dynamic text replacement, etc., which makes Instapage a suitable landing page builder for scaling your business.

Not to mention, Instapage integrates with several third-party solutions, which allows you to streamline your digital marketing efforts.

Leadpages: Its Features and Services

Templates

Let’s start with Leadpages, the cheaper of the two options.

Leadpages gives you over 220 templates to choose from. Templates are available for every need and design.

This includes templates for ebook downloads, coming soon announcements, lead capture pages, sales pages, promotions, thank-you pages, upsell pages, video landing pages, webinar signups, and more.

Finding templates is pretty easy: You can sort templates by industry, by the most relevant, and by the highest converting (this allows you to choose templates that have been proven to work and convert).

Once you choose your template, you can easily customize it with Leadpages’ drag-and-drop editor. You can preview your results as you edit the landing page.

There are many widgets you can drag and add to your landing pages, including headings, subheadings, paragraphs, buttons, countdown timers, signup forms, social sharing buttons, and more. You can also add an HTML widget to add custom a HTML code snippet to your template.

Integrations

Leadpages integrates with many platforms, including Aweber, Mailchimp, Constant Contact, Convert Kit, Paypal, Stripe, GetResponse, LiveChat, and many more. This allows you to seamlessly build an email list or collect payments.

If you don’t yet have an email service provider, you can have your leads’ details sent directly to your email account.

Publishing landing pages

Publishing your landing page is as simple as having it hosted live on the Leadpages platform. If, however, you wish to use your own URL, you can use the Leadpages WordPress plugin to publish your landing pages to your WordPress site with a few clicks.

You can also copy and paste a special HTML code to publish landing pages on your site if you are using a different platform.

You can publish more than one version of each landing page in order to compare the results each one gets. This is also known as A/B testing or split testing.

Analytics

Finally, Leadpages offers you detailed analytics, such as page views, conversions, conversion rates, and so on. You can also add an HTML code snippet to connect a third-party tracking service.

Other features

Leadpages, however, does have some features that Instapage does not have. For example, they have a tool which will create Facebook ads with data pulled from your landing pages.

You can then customize those ads further as you wish. Your Facebook tracking pixel will be automatically added to your landing pages.

You can also use their Leaddigits texting service to allow people to sign up as leads by texting a special keyword to a special number, which is useful when dealing with in-person events.

Leadpages Pricing

LeadPages has three pricing plans, which includes:

1. Standard Plan – $49 per month for monthly subscription, or $37 per month for annual subscription

• 1 Site
• Landing Pages, Pop-Ups, Alert Bars
• Unlimited traffic & leads
• Free custom domain name by Hover
• Free hosting
• Responsive site templates
• Notifications
• Standard third-party integrations
• Tech Support

2. Pro Plan – $99 per month for monthly subscription, or $74 per month for annual subscription

• All Standard Plan features, plus;
• 3 sites
• Online sales & payments
• Unlimited A/B split testing

3. Advanced Plan – Custom quote

Apart from incorporating the Pro Plan features, this plan provides you with additional features such as 5 client accounts, 1-on-1 onboarding call, and advanced integrations.

Note: Leadpages has a free 14-day trial period.

Instapage: How It Compares

Templates and Integrations

Instapage, while pricier, has more features and tends to be favored by more advanced users or teams that are working together.

Most of Leadpages’ features listed above can be found in Instapage as well. It has free templates, a drag-and-drop editing platform, integration with various third-party platforms, easy publishing options (including a WordPress plugin), split-testing capabilities, and analytics tracking.

However, Instapage has some features Leadpages does not have, and we’ll start exploring them one by one.

While Leadpages has 220+ templates, Instapage has over 500 free templates to choose from. The quality of the templates are similar (though this is obviously subjective).

Not only that, but Instapage has something called Instablocks, which are basically templates for specific sections of landing pages, such as the heading or the footer.

Together with Instablocks comes a feature called Global Blocks. If you are working on many landing pages (including those on different sites) from one account, Global Blocks will make editing them on a mass scale much easier.

You can create, save, and use a single Global Block template for one specific section of multiple landing pages, and then edit them simultaneously from one dashboard.

Customization Options

We mentioned that both Leadpages and Instapage come with a drag-and-drop editing platform. However, Instapage offers more customization options.

With Leadpages, you can add widgets to a landing page, but you are limited as to where in the landing page you can place them. Each template comes with preset rows and sections, and your widgets must fit together in a certain row or column.

With Instapage, however, you have total freedom as to where you can drag and place a widget. Widgets can literally be placed anywhere on a landing page.

This gives you a lot more flexibility and the ability to form and adjust a landing page according to your specific needs and preferences. There are also more options for adding HTML, CSS, and Javascript.

This makes Instapage a great choice for more advanced users, while users who are simply looking to build a high-quality landing page quickly and easily may prefer Leadpages.

Better Collaboration Options

If you work together with other team members or manage a larger team, Instapage’s collaboration tools might make it a better option for you.

If you want to add a comment or request an edit on a specific element of a landing page, all you have to do is click on it and add your notes. You can give specific feedback in this manner. If you wish to reply to another team member’s comment, you can do so as well.

You can tag specific team members if your notes are addressed to a certain individual. Comments and comment threads can be deleted and marked as resolved when needed.

You can also share your templates with clients privately and securely. If you work with more than one brand, this will allow you to have them review and give feedback on landing pages you are designing for them.

Landing pages can be shared with your legal team or your compliance team as well if the need to do so arises.

There is also a message center that allows you to view all notifications for all landing pages.

Analytics

While both Leadpages and Instapage offer you analytics, Instapage is a little more advanced in this regard. For example, they offer heatmap tracking. This allows you to see where exactly on each landing page people are scrolling to and clicking on.

Responsive Designs

Instapage is also the winner when it comes to responsive designs. All of Leadpages’ templates are mobile responsive, meaning they will adapt and adjust to each device they are being displayed on automatically. The same goes for all of Instapage’s templates.

However, Instapage actually allows you to edit a separate version of each landing page for mobile devices if you so wish. First, you get to preview how your landing page will look on tablets and mobile phones.

Then, you can remove sections that you think mess up the look on mobile devices and generally customize it according to your preferences. Your landing page can have both a desktop and a mobile version.

Finally, Instapage makes it easy to make your landing pages Google AMP friendly.

Instapage Pricing

Instapage has two pricing plans, which include:

1. Building Plan – $299 per month for monthly subscription, or $199 per month for annual subscription

• Unlimited domains
• Unlimited Conversion Limits
• Design Reviews
• Sophisticated A/B Testing
• Customer Success Manager
• Third-party Integrations
• Instablocks, etc.

2. Converting Plan – unique pricing based on preference

• All Building Plan features, plus;
• Global Blocks
• Heatmaps
• SSO (Single Sign-On)
• Audit Logs
• Custom Feature Implementation,
• Custom Integrations, etc.

Note: The Instapage Building Plan has a 14 day free trial. On the other hand, you can request for a demo of the Instapage Converting Plan.

Instapage vs Leadpages: Pros And Cons

Instapage Pros

• It has an intuitive user interface
• You can create landing pages optimized for mobile devices
• It has a robust repository of premium landing page templates
• It has a vast collection of images that you can use when creating landing pages
• Instapage offers users unlimited custom domains
• It has built-in A/B split testing functionality
• Unlike other landing page builders, Instapage is also available as a WordPress plugin
• It offers Workspaces where team members and clients can work together
• It has built-in heatmaps

Instapage Cons

• Instapage is relatively expensive compared to other landing page builders

Leadpages Pros

• Good for beginners
• It has some of the best landing page templates
• Easy-to-use A/B split testing
• It integrates with WordPress, Mailchimp, and other third-party marketing tools
• Perfect for creating high-converting pop-ups and alert bars
• You can build basic websites optimized for conversion within the shortest possible time frame for creating a website
• It has a checkout feature that lets you sell products right from your landing page
• You can use the Leadpages trial version to test out its features

Leadpages Cons 

• A/B split testing is only available on the Pro and Advanced plans
• Lacks heatmapping functionality

Leadpages vs Instapage: Similarities And Differences

Similarities 

• Both Instapage and Leadpages are landing page builders.
• They are both customizable drag-and-drop tools for creating landing pages.
• Leadpages is a cheaper alternative to Instapage
• They both have a sizeable page builder template repository.
• You can run A/B split testing on either Leadpages or Instapage
• Both Leadpages and Instapage have widgets for adding functionalities like video viewing, headlines, social media buttons, paragraphs, etc., to your landing page.
• Both page builder tools integrate with several third-party apps, including MailChimp, Aweber, Infusionsoft, etc.

Differences 

• Instapage has a steeper learning curve than Leadpages.
• Instapage is more customizable compared with Leadpages.
• Instapage uses a free-form drag-and-drop editor, while Leadpage’s drag-and-drop editor uses a grid system of editing, making it a bit sluggish compared with Instapage
• Leadpage has additional tools, including a website builder, opt-ins, and built-in checkout options lacking in Instapage
• Instapage has over 500 templates to choose from, while Leadpages has about 220 templates.
• Instapage has an advanced analytics tool compared with Leadpages.
• Instapage uses the AdMap feature to sync online ad campaigns to your landing pages. This feature is not available on Leadpages.
• Instapage pricing starts from $199 per month when billed annually, while Leadpages pricing starts at $37 per month.
• Instapage is more suitable for collaborative work and enterprise use, while Leadpages is suitable for personal and small businesses.

Instapage vs Leadpages: Which Is For You?

Both Leadpages and Instapage are great options for building landing pages.

If you are a one-person team or you are looking for an easier, cheaper and simpler option, Leadpages is probably for you.

If, however, you are looking for more flexibility, work with more people, and/or are willing to pay a premium price, Instapage is probably the better option.

Nevertheless, I will recommend Leadpages because it is more affordable, has a faster learning curve, and beautiful page templates.