“I have always seen myself as a translator of ideas to execution”

Volker started his career with a clear objective in mind: “I have always been curious to learn more about every aspect of the industry. I came from a Communications background as one of the Managing Partners at Ogilvy and Wunderman, and from there, I dove head first into media. What appealed to me about media agencies was the opportunity to act as a translator: translating creative to budgets, ideas to execution, and strategies to plans. This is when I knew I wanted to run a media agency.”

And not any agency, but large, renowned organisations. From CEO of IPG Initiative in Hamburg to Managing Director of the independent agency, Mediaplus Gruppe, Volker developed a valuable set of skills surrounding strategy, leadership, team empowerment and relationship building that led him to his next adventure: ad tech. As Managing Director DACH & Nordics at Quantcast, he fell in love with the intersection between data, technology and media, which eventually led him to start his own consultancy, OneBigWave, where he’s worked with marquee brands like Volkswagen, Deloitte Digital, Vice and Philip Morris International. 

“The opportunities are countless and the vision unmatched. That’s why I’m so thrilled to join Amobee.”

Last December, Volker joined the team as an Executive Consultant to help establish Amobee’s planned joint-venture with smartclip and RTL Group, his long-standing partners and friends. When the opportunity arose to lead the region, it felt serendipitous to Volker who said, “It’s almost like I’ve come full circle, my RTL colleagues used to pitch their inventory to me when I was CEO of Initiative, and now, we’re partners! Having the largest broadcaster conglomerate across Europe joining forces with us to develop the largest international gateway for TV and video inventory is a common goal I am honoured to contribute to”. 

When asked about his first impressions of Amobee, he states, “Not only do we have a strong foundation of a DSP/DMP offering, but only Amobee can further activate using exclusive, unique, contextual and cookieless insights through Brand Intelligence – a tool with a potential that I was very inspired and energised by.” 

He went on to reflect that, “it’s unbelievable to see the work that has already been done by the team. They have been working on Tech Alliance for a year and a half now and I am enthusiastic to embark on this journey, nurture this excitement and take this venture to the next level.”

“Advertisers have been trying for years to find the holy grail.”

Navigating through Volker’s past experiences and excitement about the present, it only felt natural to understand his thoughts on the future of advertising. His answer was clear, “advertisers have been trying for years to find the holy grail: how to make their advertising campaigns appealing and relevant to audiences. I am a strong believer that through solutions like Amobee – ones that focus on personalised and targeted content, leveraging engaging video and TV advertising and, of course, strong data-driven strategies – we can reach this ideal.”

Innovative solutions by nature shake things up, which leads Volker to predict that the demand for independent adtech will continue to increase: “When I was working at Initiative, we certainly partnered with the Googles, Amazons and Facebooks of the world, but the limitations coming from their walled gardens underline the need for us to balance our tech stack by adopting independent solutions. We did not want our hands tied and sought out more transparency; this is also what inspired me to join Amobee and introduce alternative solutions to my peers.”

Welcome, Volker! 

The post Getting to Know Volker Helm and How He Can Help Advertisers Find the ‘Holy Grail’ appeared first on Amobee.

First and foremost, Amobee believes in building a platform that is open to partnering and ingesting all types of data. We do this so we can provide the best solutions to our clients based on their specific KPIs. We believe the best “data cocktail” is a combination of our priority data sources in combination with a client’s 1st party data and other 3rd party data sources that integrate in a privacy compliant way to serve the needs of a business.

As an Ad Tech platform, Amobee is committed to enabling both the self-service and managed service operations for media companies, agencies and advertisers alike to optimize and operationalize the way they do business across a growing number of measurement providers.

In addition, Amobee is forging the way for multi-publisher strategies in every major TV market — EMEA (TechAlliance with RTL Groupe), UK (PlanetV with ITV), US (OpenAP) and Canada (SAMTV).

As we look into the future, we challenge others to embrace a bigger and bolder partnership strategy as well. We also believe we all must go further by creating a more open marketplace that will better serve advertisers and consumers – the two constituencies that drive an ad-supported marketplaces’ health and future. 
Amobee is and has always been committed to partnerships. And our commitment is to break down industry silos, build up trust through collaboration, and always assume best intentions when we enter conversations with players who could become partners.

The post Our Partnership Commitment: To Challenge others to embrace a bigger and bolder partnership strategy appeared first on Amobee.

To help many of the world’s top agencies to support inclusivity in the media industry, Amobee aims to promote a more just and egalitarian world when it comes to media buying. A more inclusive marketplace provides an outlet for buyers to support these underserved communities through programmatic media spend, and Amobee provides efficient paths to target minority-owned and/or focused inventory at scale through dedicated PMP deals. 

Below are pre-curated publisher inventory deals which are ready for immediate activation. For more information on our support of BIPOC, please contact solutions@amobee.com. 

Publisher Deal Spotlight

Top Sources	Supply Partner	Deal Overview	Reach/Scale
21NinetyAfrotechBlavity NewsShadow & ActTravelNoire	(Blavity Inc)	Blavity is the largest global Black digital media company for Millennials and Gen Z, reaching ~100 million people per month.	20MM+ average monthly page views (web)
BossipCassiusGlobal GrindHello BeautifulHipHopWiredMadame NoireNewsOne	(One Digital*)	iOne Digital is dedicated to giving a voice to the voiceless and empowering creators to tell their stories. Their dynamic portfolio of media brands delivers engaging authentic, socially-aware and entertaining original content.	24MM+ monthly uniques50MM monthly video views

Marketplace Deal Spotlight

Top Sources	Supply Partner	Deal Overview	Reach/Scale
Afro American NewspaperBlack EnterpriseBlack Girl Digital	(Colossus*)	Colossus (multi-cultural owned ad tech firm) offers minority-owned publishers at scale through their diversity supply market.	110MM+ monthly avails
Atlanta Black StarBlack EnterpriseEssenceGlow HabitsThe Curvy FashionistaTheGrioThe Source	(TripleLift)	TripleLift ETD curates sites owned by underrepresented communities. New inventory is routinely added to ensure media spend supports voices in need.	2B+ monthly avails
Bible ReasonsEveryday PowerJessica in the KitchenRecipes From a Pantry	(Mediavine)	Mediavine exclusively represents a diverse group of 8k bloggers in the Lifestyle space. Mediavine makes it easy to invest in self-identified minority-owned businesses at scale.	156MM+monthly avails

The post Amobee moves to support BIPOC creating a more inclusive media marketplace appeared first on Amobee.

The particular campaign we are helping to execute is the Nixthe6 public service announcement (PSA) campaign, which is designed to raise awareness about the ways in which the BLM movement and its allies seek to reform law enforcement, city by city, across the United States. The campaign is now live and can be seen here. You can also see illuminating examples of the campaign creative below. 

“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. The new video campaign will be distributed on Linear TV, Digital and Social media because reaching human beings with a message of community responsibility requires repetition and the greatest reach possible.” — Ryanne Laredo, Chief Customer Officer, Amobee.

Get involved! Please let us know if you would like to join us to lend your support either in the form of inventory, influencer marketing resources, or additional promotion here. If you have any questions, please feel free to email AdTechCares@Amobee.com. 

Participate! Join Ryanne for a panel discussion with Campaign Zero co-founder and activist DeRay McKesson, Rashad Robinson Executive Director, Color of Change, and UM Worldwide’s EVP, Chief Digital & Innovation Officer, Joshua Lowcock, and more at Advertising Week 2020. The session takes place on Wednesday, October 7th at 1:30pm ET in the Brand Purpose Track. Register here. 

Funds and in-kind donations for Campaign Zero support the analysis of policing practices across the U.S., research to identify effective solutions to end police violence, technical assistance to organizers leading police accountability campaigns, and the development of model legislation and advocacy to end police violence nationwide. 

The AdTechCares partners involved in this new effort include Ad Council, Adsolut, Dailymotion, DistrictM, DoubleVerify, eBay, Integral Ad Science (IAS), Mediavine, Meredith, NYIAX, Origin Media, Parsec / Adelaide, Playwire, Pubnative, Spaceback, and Universal McCann.

The post AdTechCares Expands Mandate to Support Black Lives Matter appeared first on Amobee.

In fact, this week, we are going live with a new viral video social campaign, developed with #AdTechCares partner and San Francisco based creative agency Venables Bell & Partners. Please watch the 15- and 30-second spots here. 

This next iteration of the campaign was designed to empower each and every one of us — including you — to share for whom we wear our masks, be that someone specific, our immediate friends and families, our extended networks, our industry colleagues around the world, or all of the above. 

You can help! We’d love to have your help getting this off the ground by sharing with family, friends, and colleagues everywhere. We need your help to encourage people everywhere to continue wearing masks to help contain and decrease the spread of Covid-19 across our global communities. 

On Instagram or your social platform of choice:

1. Post a selfie wearing a mask, with the person’s name (or group name) for whom you’re wearing it written on the mask.
   1. If you choose Instagram Stories, you can find our GIFs by going to your Stories, clicking on the GIF icon, and searching on “keepwearingit” ← all one word.
      
2. Use hashtags in your post like #KeepWearingIt” and “WeAreInThisTogether” to engage in this global initiative and make it easy for us to find & like your posts.
   1. Wherever you can, please also link to the video here.
      
3. Also in your post, please @name / nominate friends and family to do the same and keep the challenge going.

Looking forward to seeing your #KeepWearingIt posts out in social!

The post #KeepWearingIt: Join our Covid-19 Social Media Challenge appeared first on Amobee.

Like many of you, we have been moved by the ongoing solidarity protests in the United States, and now around the globe, in support of the Black Lives Matter movement. 

Amobee is fully dedicated to fostering a sense of inclusion and belonging for our Black employees, clients and partners as well as thoughtfully addressing this incredibly complex and important societal issue. We are unequivocally committed to supporting the Black Lives Matter movement and collectively working to create a more just and egalitarian world. 

It starts by looking at our industry and ourselves, and directly engaging our Black employees to help determine how we take our next steps toward a solution. The immediate actions we are collectively taking as a company include: 

• Being clear-eyed in acknowledging the systemic racism within both ad-tech and the larger media and advertising industries, and seeking to help remedy the resulting injustices in our hiring, training and mentoring programs around the globe—and being transparent in reporting on our progress. We’re currently offering training courses about these topics and will be implementing more ongoing education. 
• Working with our coalition of more than 50 #AdTechCares industry partners—originally mobilized to orchestrate a PSA campaign to combat misinformation related to Covid-19 —to support Black Lives Matter and related social justice causes. 
• Committing to matching all employee donations to the NAACP Legal Defense Fund to support the fight for racial justice in the United States. 
• Adding more non-profits for the company and our employees to donate to through internal channels, including Campaign Zero, The Hidden Genius Project, Black Visions Collective, Know Your Rights Camp and Black Girls Code. 
• Adding Juneteenth to our company calendar for 2020, and using the week before as a concentrated moment for education across the organization.  
• Creating programs that not only encourage our employees to vote in all elections (local, state and federal), but also educating them on how various ballot initiatives may affect their lives.

While we have diversity protocols, along with a zero-tolerance anti-discrimination policy in place, we understand that we still have a lot of work to do. We are committed to listening, learning and creating a long-term solution to enact consequential change, starting internally, as we move to change our culture and daily business practices. 

It is important that we stand up for, and with, our Black employees, customers, partners and the communities in which we live, work and play. By actively working together, we can truly make a difference in ending systemic racism and social injustice. 

In closing, we call on all clients, partners and #AdTechCares participants to join us on our journey to create a long-term solution to bring about meaningful change, starting with combating police brutality. If you wish to participate through donated funds, donated media or donated services please email adtechcares@amobee.com.

Regards,
Samba

The post Our Commitment to Racial Justice appeared first on Amobee.

• Consumer behaviors shifted during the pandemic and could become permanent.
• Too many CPG advertisers waste ad dollars targeting store locations where their products are out-of-stock.
• Only CPG brand categories equipped with data-driven tools and flexible strategy will win back market share and consumer trust.

Consumer demand for products peaked during Covid-19 and a lack of real-time SKU-level retailer data kept many advertisers in the dark on inventory cycles, creating marketing paralysis and highlighting substantial weaknesses within the CPG supply chain. 

Even before the pandemic, CPG brands were already losing an estimated $2.9 billion to media waste through ineffective channels and strategies. Shoppers at major retailers typically encountered an out-of-stock product every third visit, resulting in a loss of $23 million for every $1 billion in CPG sales. That translates into 26% of their marketing budget thrown into the shredder.

While U.S. grocery spend spiked 15% in March as the pandemic hit, contributing to a $9 billion increase in CPG sales during the last two weeks of the month, the aggressive increase in product demand revealed a legacy of wasted CPG ad impressions that continue to send consumers to locations where the products they depend on are missing in action.

Future-proofing for the new consumer reality

In a post-Covid world, CPG advertisers have learned hard lessons over the last 90 days, and many find themselves in a serious bind without data-driven tools to automate and manage national budgets.

The old way of blindly targeting ZIP codes and stores where products should be available without accurate data to back up those assumptions was a surefire way of ceding valuable shelf space and ready-to-spend customers to competitors.

But today’s hyper-challenged advertisers need to quickly regain flexibility and control over supply chain issues. They need to understand where their products are available on the shelf in real-time and on a local level so they can more effectively reduce media waste, optimize ad spend, and win back market share and consumer trust.

Using Amobee’s first-to-market Dynamic Localization solution, advertisers can gain access to automated, streamlined SKU-level product availability data to dynamically allocate budgets based on location (ZIP, DMA, etc.) to make more efficient use of their marketing dollars.

Using UPC-level in-store sales and inventory data from 230+ top U.S. retailers, CPGs can better activate localized campaigns on programmatic and social to only relevant geographic areas with in-stock products, increasing campaign budget reach and accurate measurement of return-on-marketing spend. 

An uncertain future, but a much stronger brand

In the days and weeks ahead as the country establishes normalcy, the CPG advertisers that use their media dollars to accurately equate consumer demand with available supply will have a significant market advantage over competitors. 

With more control and visibility over their inventory, CPGs can rebuild trust and loyalty by connecting consumers to essential products across thousands of stores.

To learn more about Amobee’s Dynamic Localization solution, please contact us at Solutions@amobee.com, and refer to our Covid-19 CPG Restart Playbook, a prescriptive guide to helping advertisers rethink their advertising strategy and reposition their brand creative as business doors reopen. 

Also please also visit our  Covid-19 Real-Time Discovery Dashboard, which features our Brand Intelligence Trend Reports that reveal consumer behavioral changes and market share-shift during the pandemic and its aftermath.

The post Grocery Store Madness: How to Save Ad Budget With Smart SKU-Level Targeting appeared first on Amobee.

This development empowers us to roll out the campaign globally, and we are hereby issuing a call to the larger Media & Marketing industry around the world to get involved. 

The creative has been updated to reflect our alignment with WHO, as you can see below, and it now links to WHO’s site on best practices for personal and public safety during the pandemic. We are working closely in line with their goal to provide the worldwide public with up-to-date information on how best to help contain the spread of COVID-19, and we have also now created Spanish-language versions for placement on Spanish language sites and apps. 

WHO’s mission is to ensure that global health systems are strong and able to withstand this type of crisis. The organization’s primary agenda at this time is being inclusive of vulnerable people around the world and showing solidarity through focused communications and advocacy campaigns, such as the five efforts announced in the last two weeks:

1. WHO Safe Hands Campaign launched last Friday to focus attention on hand-washing hygiene as one of the primary defenses against spreading COVID-19. 
2. WHO Global Citizen Solidarity Series, Together, at Home with daily performances by individual acts such as Chris Martin from Coldplay, John Legend, and more on their Instagram platforms that serve to promote the second stream.
3. COVID-19 Solidarity Response Fund, which is designed to raise resources for health workers around the world to help ensure that patients get the help they need. This initiative has raised $75 million so far, and still raising funds for equipment in underserved communities such as: 
   1. Ventilators
   2. Oxygen tanks
   3. Sanitation supplies

Foundational industry partners that have joined in to support with either funds or media inventory include: 

UniversalMcCann: UM is a strategic media planning and buying agency. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network within IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a diverse roster of global clients.

UM has partnered with Amobee on a cross-industry initiative designed to ensure that the public is directed to official, factual information from health experts via digital PSAs during this global pandemic. UM is leading the project management, media strategy & planning and global coordination with over 40 participating organizations across media and creative agencies, adtech companies and publishers, as well as the World Health Organization. With significant traction in the US, UM is now focused on scaling this initiative globally. 

Influential: AI-powered social data and conversion platform that connects brands and influencers with transparent data and IBM Watson-powered machine learning technology. 

Influential is serving as a conduit between AdTech Cares and WHO, lending our owned and operated accounts, like @Travel and @USA for WHO messaging,and sourcing and securing influencers to participate in WHO awareness content. 

Publicis Media: Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Publicis Media is proactively working with marketers to address people’s needs in this critical time.  With public service announcements that combat misinformation, we’re able to promote healthier habits, and clients are now aware of options to donate media or work with verification partners to support the use of PSAs as a creative alternative.  Our agency teams are working diligently to promote responsible messaging and advertising.

OpenX: As the world’s largest independent advertising exchange, OpenX makes the efficient people-based marketing buying experience of the walled gardens available to all marketers across the open web. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers – including a quarter billion unique consumers in the US – and processing more than one trillion transactions globally each day. To date, OpenX has helped deliver more than $3 billion in total monetization to publishers.

OpenX and Amobee are teaming to run ads across desktop, mobile app and mobile web, helping keep the public up to date about how to stop the spread of COVID-19.

Integral Ad Science: Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com. 

IAS has partnered with Amobee to help ensure that consumers are directed to credible information on the WHO site via Public Service Announcements. These PSAs will be served where IAS blocking occurs on the Amobee platform.

DoubleVerify: DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. 

DoubleVerify is committed to creating a trusted, transparent advertising ecosystem that supports advertisers, publishers and consumers alike. To that end, DV has partnered with Amobee on an initiative designed to ensure that the public is directed to credible information from the World Health Organization via digital PSAs served during the coronavirus pandemic. These PSA ads will be served wherever DV blocking occurs on the Amobee platform.  Let’s build a better industry!

NewsGuard Technologies: NewsGuard fights misinformation by providing trust ratings for thousands of websites that account for 95% of engagement with news and information online. A team of analysts assesses each site based on nine criteria for credibility and transparency, issuing a 0-100 trust score and a detailed ‘Nutrition Label’ showing the site’s reliability. NewsGuard’s data is used by platforms, advertisers, aggregators and others to avoid serving misinformation to users or advertising on misinformation sites.

As COVID-19 spreads across the globe, NewsGuard is tracking the spread of dangerous information about the disease, flagging sites that publish hoaxes, conspiracy theories and false treatments. NewsGuard has partnered with this initiative to provide all data we gather from our Coronavirus Misinformation Tracking Center.

eBay Advertising: eBay connects millions of buyers and sellers around the world, enabling economic opportunity across businesses of every size, background and geography. eBay Advertising humanizes this data at scale — connecting through the stories of more than 100 million eBay user journeys each month — to help advertisers understand their audience best. We’re proud to be a trusted media partner to some of the world’s biggest brands and of our ability to perfectly pair them with the unique purchase intent of an engaged and passionate community.

eBay Advertising is honored to join Amobee and other industry partners in support of the WHO and their efforts to stop the spread of COVID-19. The display campaign will run across eBay, reaching our community of buyers and sellers as they come together in our marketplace. 

AdColony: AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion monthly users globally. AdColony’s mission is to drive business outcomes that matter for advertisers and publishers using its best-in-class mobile technology, the highest-quality mobile ad experiences and leveraging its curated reach. AdColony is known throughout the mobile industry for its unparalleled third-party verified viewability rates, exclusive Instant-Play and Aurora HD video technologies, rich media formats, global performance advertising business, programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide.

AdColony has joined with Amobee and others to help spread the word from a trusted global source for how to stop the spread of Novel Coronavirus COVID-19 and combat misinformation. AdColony has also partnered with the Ad Council to help educate consumers on social distancing, effective healthy practices, and beyond. 

SpotX: SpotX, an RTL Group company, is the leading video advertising platform unifying TV, OTT, and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, The CW Network, Dentsu CCI, Discovery, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, and Sling TV. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. 

SpotX has teamed up with Amobee and others to share the latest information about COVID-19 via video PSAs by the World Health Organization in an effort to educate the public and help prevent the spread of the virus. These video ads will run across SpotX’s platform in both over-the-top (OTT) and online video inventory available thanks to the generous donations by various media owners.  

Rubicon Project: Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project announced in December its plans to merge with CTV leader, Telaria, to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The companies expect the merger to close in the first half of 2020.

Rubicon Project has joined forces with Amobee and other media and marketing partners to provide the global public with up-to-date information, backed by the World Health Organization, to help contain the spread of Novel Coronavirus COVID-19. This campaign underscores our commitment to making advertising a valuable resource for the common good.  

true[X]: true[X] provides premium video engagement advertising and measurement solutions for content on desktop, mobile, and connected TV platforms.  Advertisers receive a full-screen, user-initiated, interactive ad container seamlessly integrated across a network of publishers that include ABC, A&E, Hulu, Turner, Twitch, and more. Consumers are empowered to reduce their ad loads by opting to interact, giving them access to an immersive experience proven to drive improved brand lift at all stages of the purchase funnel while requiring fewer ad exposures. Taking full advantage of the creative potential in digital, true[X]’s groundbreaking ads have brought first-to-market CTV innovations like voice control, 360-degree video, and two-screen interactivity to the industry, and its brand funnel impact measurement platform UP//LIFT brings advertisers real-time insights into ad effectiveness across platforms.

TKG | The Krim Group: A social impact agency that connects charities and brands with actors, athletes, musical artists, television personalities, and social media influencers for the purpose of raising funds, driving awareness, and elevating meaningful causes.

TKG is helping WHO secure actors, artists and athletes to support WHO’s efforts to combat COVID-19.

Please join us and get Involved! 

If you would like to get involved, please visit our landing page here. See related coverage in Adweek here.

For your stats trackers, campaign metrics include: 

Amobee Served:

• 5,998,798 impressions served
• 4,705,491 unique users reached
• 0.35% CTR
• 83.36% Viewability

Site Served by Partners:

• 98,973,825 impressions served
• 57,935,852 unique users reached

The post COVID-19 PSA Campaign Goes Global with the World Health Organization (WHO) appeared first on Amobee.

Throughout the conference, along with GroupM, we also sponsored the Beet.TV CES interview series with thought-leaders from across the media and marketing industries. 

• Check out this interview with Amobee’s Chief Strategy & Revenue Officer, Philip Smolin, as he discusses today’s new dawn for the TV Upfronts.

• Also enjoy this interview with Aleck Schleider, Amobee’s SVP, Data Strategy & Monetization, as he talks about Amobee’s 4Screen people-based Audience Solution with Nielsen Gracenote, and reveals how we’re driving convergence across linear TV, connected TV, and digital advertising, including Social.

Perhaps the biggest highlight was our on-stage presentation “Convergence of TV, CTV, and Digital Advertising” during the Visionaries & Vino conference session and happy hour.

Here’s video of the on-stage event featuring Philip introducing Amobee 4Screen before a large audience. The presentation was followed by a panel discussion with experts from Nielsen, Fox Corp., and Mediahub.

Moderated by Amobee’s Ryanne Loredo, the panel explored measurement fragmentation, and how our new, demographically verified audience solution, powered by Nielsen Gracenote, will redefine the cross-screen media planning, buying, and attribution process.

See you next year at CES!

The post CES 2020: Amobee Lays Track for a Successful Year appeared first on Amobee.

The transformation to a cookieless world creates a great opportunity for marketers to not only build new solutions but create ones that are safer for the web and place consumer privacy as a top priority. 

In anticipation of the global decline of third-party cookies, Amobee has been actively preparing for this era of change by developing solutions that are aligned with market standards and privacy regulations.

Finding the way forward in a new era of relevant advertising.

New platform technologies, data strategies, and wider adoption of panel-based measurement continue to empower brands and agencies with innovative ways to connect with the consumers they care about. Here are just some of the many adaptive responses to a cookieless world that we’re seeing: 

• More advertisers apply their first-party and contextual targeting capabilities, giving them the ability to improve attribution and measurement while remaining privacy-compliant.
• The building of custom, bespoke segments to help manage cross-screen frequency, maintain share of voice, and reach unexposed viewers. 
• Increased use of enhanced attribution and panel-based measurement solutions to better determine how campaigns drive brand lift, foot traffic, sales, and cross-screen reach.

Amobee embraces ad-supported content that respects consumer privacy. 

Amobee is committed to consumer choice by building ethical data solutions and honoring opt-out that will ensure the protection of our consumers’ privacy rights with only safe and effective use of data.

Amobee believes the future of precision marketing will be underpinned by a hybrid model that utilizes multiple forms of opt-in user data, which is why we have invested significantly in multiple opt-in panel data strategies (Nielsen Fusion Panel, Inscape Panel, Amobee Brand Intelligence). 

Last year Amobee partnered with LiveRamp to offer a solution that leverages people-based identifiers (deterministic data) to effectively target and measure an in-market audience without the use of third-party cookies. 

This partnership marks a major step forward into this industry-wide shift to a cookie-free web.

For more information on Amobee’s advertising solutions for the converging, cookieless world, please reach out to us at productmarketing@amobee.com.

The post Connecting With Consumers in a Cookieless World appeared first on Amobee.